About the Project:
The goal of the Indie Artist X Project is to develop a basic, actionable music marketing plan designed around simple strategy, prioritization of tactics, tools and a reasonable budget that can be implemented by any indie artist that has the inclination to follow it. A group of like minded people interested in helping foster the success of independent musicians have banned together to create this community based music marketing plan. It's our hope that any hard working, talented musician can utilize this plan to grow their fan base and help lay the foundation for a sustainable career in music. We will be working with one anonymous artist to design and implement this music marketing plan then track and report the actual results over a four month period. All the details of the plan are available in a publicly shared document called the Indie Artist X Music Marketing Plan.
There are several guidelines in place to ensure this project reflects the true nature of an independent musician. The budget is limited to $20 per month per channel (for a total of $120 per month). The artist must do everything himself. The sponsors and community are allowed to provide advice, insight and guidance but all the work must be done by the artist himself. Most importantly, the identity of Indie Artist X must remain anonymous so any publicity surrounding project does not give him an unfair advantage. Everything achieved over the course of this case study must be the result of the artist's efforts, just as it would for any independent musician.
Awareness
Here at MusicianWages.com we will develop a strategy to build awareness. You can read the full post on our site here, where you will also find links to the other channels.
This forum will be a place to foster community suggestions relating to the Awareness channel. What has worked for you? Have you read other useful blog posts that relate to artist awareness? All suggestions will help the greater good of the independent music community.
http://cameronmizell.com
